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Denim has been a staple style for fashion approached by nearly everyone, its evergreen aesthetic a comforting presence in the fast-moving world of fashion. But the last few years have seen a turning point in the denim market with a new silhouette making waves as the most stylish and comfortable of its ilk.
The rise of the ‘girlfriend’ jeans (as distinguished from their slimmer cousin, the boyfriend jeans) has swept up women (and men) around the world, and anyone embracing the current trend toward sustainable clothing.
Here, we bring you a detailed post on the Gap girlfriend jeans and why it’s not just on trend but leading the way as a fashion stalwart in the move toward slow fashion, exploring what makes Gap’s version the best in class and how those jeans stack up.
Understanding Girlfriend Jeans
Girlfriend jeans differ from boyfriend jeans in a number of ways. While boyfriend jeans generally have a loose fit, girlfriend jeans have an overall more fitted silhouette, aiming for a straighter leg, tapered at the bottom, and often a higher waist. This flattering yet relaxed fit captures the best of both and is a great casual option that can be dressed up. Gap’s girlfriend jeans, with their reputation as quality, sustainably made denim, are well placed to capture a piece of the market for those consumers searching for brands and styles that reflect their own values.
Their appeal is threefold. You can dress them up with a dress shirt and wear them to the office; you can dress them down with a slouchy tee and slip into them on the weekend. For those who like the look of skinny jeans but find them too tight, and for those who love the laid-back look of boyfriend jeans but find them a touch too boho for work, that seems to be the sales pitch – a stylish middle ground. The vintage look of denim + the modern features = an environmentally conscious brand that ‘gets’ the sustainable fashion revolution.
Gap’s Approach to Sustainable Fashion
Gap Inc. is one of many contributing to making the fashion industry more environmentally friendly, particularly through its ‘generationGOOD’ initiative.
This initiative is charitable for many reasons. Firstly, Gap Inc. does not use any hazardous material in production and aims to use zero hazardous chemicals by 2020.
Secondly, Gap Inc. are transparent about its manufacturing process and they strive to use organic materials where possible. They also continually work towards reducing water and energy usage, chemical discharge, and carbon emissions.
Since becoming more environmentally friendly they have been voted as one of the 50 most sustainable companies in the world by the Global 100 index.
Gap Inc. and their girlfriend Jean are a beacon of hope to global fashion giants.
Their Girlfriend jeans range was cut from denim produced from organic cotton and made with sustainable practices, including a focus on water-saving methods in its creation. Interestingly, this approach is a pioneering one in the world of denim, demonstrating that comfort and style don’t have to be abandoned in the pursuit of sustainability.
Gap Girlfriend Jeans Review
Gap’s girlfriend jeans have become well-known for their fit, comfort, and style. They get a lot of reviews praising the high waist and the perfect ankle length, a combination that gives them a contemporary edge without resorting to extreme skin-tightness. The stretchy, soft-washed denim embraces rather than stiffly and uncomfortably containing the body. They come in different washes from faded to dark for those who prefer jeans on the lighter or brighter side.
Reviews found resounding praise for their true-to-size fit and inherent tendency to hold their shape after multiple wears (after all, what would be the point of buying slinky relaxed-fit jeans that stretch out and dig in at the knees?) They also loved the very crafted element of the construction and detailing, be it the contrast stitching or brushed leather patches. A premium add-on to the premium jeans it seems. For those who can afford it.
Comparison with Other Brands
In a competitive market for sustainable denim, it seems that Gap’s girlfriend jeans offer a degree of price competitiveness in the balance against quality and environmental sustainability. In comparison with similar brands of equivalent ethos, by considerably reducing the price point Gap appears to be attractive to consumers due to providing goods and services free from significant compromise of the integrity of the garment and the production process – essential components accorded importance by conscious and eco-conscious consumers.
Note the size run in particular, suggesting that this is in fact for a range of body shapes (the brand’s pledge is ‘For Every Generation’) – again, something reflected much better in the size runs of high-performing brands than in those of struggling ones.
Styling Tips and User Experience
Styling these jeans is a question of art, of paint and brush and chiaroscuro, because there are a thousand ways to make these jeans your own look. Wear them with sneakers and a T-shirt for weekend casual. Dress them up with loafers or ankle boots, and a tailored blazer for a smarter look. Pair them with statement jewelry to make the look a touch more glamorous but not less laid-back.
You, our customer, want to know what these jeans are like to wear, and how they fit into your life. Your neighbors and friends have written about their experiences on this site and shared photos and personal anecdotes to put a real face on the jeans they’re considering buying.
These are also the times when you experience the authenticity of the product. Users talking about moving through their day with comfort and confidence in their Gap girlfriend jeans can be the most compelling endorsement for a new customer.
Conclusion
Sustainability and innovation will drive the next great spike in consumer demand; Gap’s girlfriend jeans show how a brand can comfortably tweak a classic without sacrificing style or quality. By offering consumers a denim line that is both cool and responsibly made, Gap has blazed a trail that, I hope, other labels will follow. At the heart of this denim revolution, maybe the cult of cool isn’t selling us pairs of jeans, but something altogether more important — the active role that we play in that fabulous fit we’re striving to create between our own minds and hearts, and our planet.
It’s more than a pair of jeans. Movements are, by nature, never about a single standalone item. Movements are for the putting-on of wardrobes, not the putting away of clothes. And Gap just invited you to join its movement. When you next buy yourself a pair of denim, please think about the movement that you’re contributing to. To try on a few pairs of Gap girlfriend jeans and feel good not just about how good they look but also feel good about making an impact please check your nearest Gap store. As Kretchmer said: ‘Design is a form of self-expression. People are expressing their desire for sustainability in what they are buying and what they are wearing.’
Gap girlfriend jeans are easy and comfy; they have a high waist and perfect ankle length with stretch for easy movement. The fit is slim but comfortable for a casual, but not sloppy, look.
Yes, Gap’s girlfriend jeans are ‘generation good’, made with organic cotton grown without pesticides and using state-of-the-art water-saving production methods – which is important because Gap is committed to ‘sustainable’ clothes.
Certainly. The girlfriend jeans from Gap are offered in a broad variety of sizes which refers to the huge variety of body types currently. That is fitting to the company as it represents Gap’s purposes as being a real role model for diversity and so that each one can have a perfect fitting.
You should still read the care instructions on the tag for your Gap girlfriend jeans if you want them to remain in good shape for a long time, but you will be doing yourself a favor by hand-washing in cold water and air drying.
Gap girlfriend jeans are available on the official Gap website and also from physical stores and authorized online retailers.
As an Amazon Associate, I earn from qualifying purchases.
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